Nasibu Abdul Juma Issack, professionally known as Diamond Platnumz, is a Tanzanian singer, songwriter, dancer, and entrepreneur who has redefined the Bongo Flava genre. Born on October 2, 1989, in Tandale, Dar es Salaam, Tanzania, Diamond’s meteoric rise to stardom has made him one of Africa’s most influential and celebrated artists.
Early Life and Musical Journey
Diamond Platnumz grew up in modest circumstances, where his mother played a pivotal role in nurturing his talent. His passion for music emerged early, but financial challenges often hindered his aspirations. Determined to succeed, he worked various odd jobs to save money for studio sessions, eventually releasing his debut single, “Nenda Kamwambie,” in 2009.
His breakthrough came in 2010 with the hit song “Kamwambie,” which catapulted him to national fame and earned him multiple awards at the Tanzania Music Awards.
Rise to Stardom
Diamond’s talent and relentless work ethic quickly earned him a place on the African music scene. Over the years, he has released numerous chart-topping hits, including:
- “Number One” (featuring Davido)
- “Jeje”
- “Waah!” (featuring Koffi Olomide)
- “African Beauty” (featuring Omarion)
- “Yope Remix” (with Innoss’B)
Known for his smooth vocals, infectious melodies, and energetic performances, Diamond Platnumz has collaborated with global stars like Rick Ross, Ne-Yo, Tiwa Savage, and Wizkid, solidifying his reputation as a global music icon.
Achievements and Awards
Diamond Platnumz has received numerous accolades, including:
- MTV Africa Music Awards
- BET Awards (Best International Act Nominee)
- AFRIMA (All Africa Music Awards)
- Channel O Music Video Awards
- HiPipo Music Awards
He was the first African artist to reach over 1 billion YouTube views, a milestone that reflects his massive global appeal.
Business Ventures
In addition to his music, Diamond is a successful entrepreneur. He is the founder and CEO of WCB Wasafi, one of East Africa’s most prominent record labels, nurturing artists like Harmonize, Rayvanny, and Zuchu.
Diamond also launched Wasafi TV and Wasafi FM, pioneering platforms for music and entertainment in Tanzania. His ventures in fashion, real estate, and endorsements with brands like Pepsi and Itel have further cemented his status as a business mogul.
Philanthropy
Diamond Platnumz is a philanthropist committed to uplifting his community. Through his Wasafi Foundation, he has supported initiatives in education, healthcare, and disaster relief across Tanzania.
Personal Life
Diamond’s personal life often garners media attention. He is the father of multiple children with high-profile women, including Zari Hassan, Hamisa Mobetto, and Tanasha Donna. Despite his fame, he has maintained a strong bond with his family and fans, affectionately known as “Team Diamond”.
Legacy
Diamond Platnumz is more than a musician; he is a cultural phenomenon. He has played a pivotal role in popularizing Bongo Flava globally, earning him the title “Simba” (The Lion) in the music industry.
With an unwavering commitment to excellence, Diamond continues to break barriers, inspiring a new generation of African artists to dream big and aim higher. His story is a testament to perseverance, talent, and the transformative power of music.
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